Influencer marketing has become a mainstream advertising strategy, with brands investing billions into partnerships with social media personalities. The appeal is obvious: influencers offer direct access to engaged audiences, and their endorsements can feel more authentic than traditional ads.

Yet, many influencer-driven campaigns fail to generate real sales or meaningful brand impact. What was once a highly effective channel has lost its efficiency for many brands. So why does influencer marketing fail, and how can businesses refine their approach for success?

In this article, we explore the common pitfalls of influencer marketing and provide a strategic framework for brands to maximize their ROI.

In today’s fast-paced business world, accurate company valuation is critical for entrepreneurs, investors, and stakeholders. Whether it’s for raising capital, selling a business, merging with another company, or even resolving disputes between partners, knowing a company’s true worth is essential.

However, valuation is often misunderstood, leading to overinflated expectations, underestimations, and financial missteps. Many businesses make critical mistakes by focusing on revenues or assets without considering the most important financial metric: cash flow.

This article explores how businesses should approach valuation, the common pitfalls, and the key financial principles that determine a company’s market value.

The global financial landscape is rapidly evolving, with digital payments becoming the cornerstone of modern economies. As cash transactions decline and consumers demand seamless, secure, and contactless payment options, payment infrastructure has become one of the most critical yet overlooked sectors in financial technology (fintech). Despite its importance, few companies specialize in this field, and even fewer succeed due to high entry barriers, regulatory complexities, and the need for deep technical expertise.

This article explores the challenges, opportunities, and strategic imperatives for businesses and investors looking to enter or expand in the payment infrastructure sector.

The restaurant and café industry in Saudi Arabia has experienced tremendous growth over the past decade, fueled by an evolving consumer culture, a rising middle class, and increasing urbanization. However, the sector is also becoming increasingly competitive and complex, with a significant number of new ventures failing within their first few years. This article provides a strategic analysis of the Saudi restaurant market, highlighting key challenges, opportunities, and actionable insights for investors and entrepreneurs looking to navigate this space successfully.