Facebook Marketplace

Facebook’s user base among younger generations has been steadily declining, with only 32% of U.S. teens using the platform today compared to 71% in 2014. However, one feature continues to thrive: Facebook Marketplace. With over 1.1 billion users across 70 countries, Marketplace has evolved into one of the largest platforms for secondhand sales, competing with eBay and Craigslist. This success highlights crucial business strategies that can be applied across industries.